Careem has played this to their advantage and is now enabling users to book a ride through WhatsApp in a process that is easy and provides an alternative for those who are not familiar with the ride-hailing apps.
“With the ability to book a Careem through WhatsApp, we want to ensure that customers with low-end smartphones and data bandwidth limitations have a seamless experience when using our ride-hailing services. As the internet platform for the Greater Middle East and Pakistan, Careem continues to constantly disrupt itself to make sure that Pakistan accelerates even more quickly towards a digital future,” said Zeeshan Hasib Baig, General Manager Careem Pakistan.
To use this, all you need to do is save 0311-1555169 in your contacts as Careem WhatsApp number. Users will then have to send a message on the number which will in reply ask for your location. By clicking on the pin icon, you will be able to send “Your Current Location.” Once this is done, Careem will give you a list of options from which you will have to choose the type of car you want after which Careem will send the Captain and other ride details to you. You can then also share the details of the ride with your family and friends.
Like every service that the ride-hailing giant introduces, this one also has a catch. You can only use Careem WhatsApp if you are a registered customer with Careem with the same number. For users who are not registered with the same number on the app, you will not be able to book a ride through WhatsApp.