The incumbent PTI government’s efforts to promote tourism are gradually bearing fruit as more and more foreign tourists are visiting Pakistan. In addition, domestic tourism is also on the rise in the country.
According to the latest edition of the Travel and Tourism Competitiveness Report published by the World Economic Forum, Pakistan has improved from 124th in 2017 to 121st in 2019. Although the ranking hasn’t improved drastically, the data shows a positive trend. Pakistan ended up one spot below Bangladesh in the list.
Spain topped the list of 140 countries with an impressive score of 5.4. France, Germany, and Japan also scored 5.4 as the global average stood at 3.8..
Here are the key indicators for Pakistan:
International tourist arrivals – 965,500
International tourism inbound receipts – US $351.6 million
Average receipts per arrival – US $364.2
Travel and tourism industry GDP – US $8,000.2 million
Travel and tourism industry share of GDP – 2.8% of total
Travel and tourism industry employment – 1,484,200 jobs
Share of employment – 2.4% of the total
Pakistan came 37th in terms of the price competitiveness and scored 4.2 on business environment, 4.5 on health and hygiene, and 3.7 on safety and security