Volkswagen (#VW) has announced that it will start production of vehicles in Pakistan by 2022. Volkswagen’s entry into the Pakistani automobile market will give Pakistani consumers much-needed diversity.
Volkswagen is the biggest car producer in the world. It is also one of the oldest and well-known car manufacturers in the world. The German carmaker has several renowned brands under its wing including Lamborghini, Porsche, Audi, and Bugatti.
Volkswagen to produce pickup Amarok, and Transporter van initially
The company will initially be producing pickup Amarok, which comes with single The company will compete with the existing pickup Truck and Transporter van market initially. It will produce pickup Amarok and a Transporter van similar to Toyotta’s Hilux Revo and Suzuki’s APV respectively.
According to news reports, however, passenger cars may also still be on the table.
Other competitors of the VW’s introductory vehicles will likely be the Isuzu D-Max, as well as Kia Grand Carnival and Hyundai Grand Starex.
Volkswagen has acquired the greenfield status to enter Pakistani market
The automaker will be working under the greenfield status, as per the Automotive Development Policy (ADP) 2016-21.
Initially, the assembly plant will work with a capacity of around 28,000 vehicles annually. The setting up of the plant however has suffered a delay of 8 months due to the coronavirus pandemic.
The car manufacturer will partner with Premier Motors in its entry into the Pakistani car market.