Careem, the Super App for the greater Middle East and Pakistan, has announced to become a Digital-Out-of-Home (DOOH) Ad platform by partnering with Lambda Marketing Solutions. The partnership will pave a roadmap to offer additional sources for Captains interested in monetising their vehicle.
In its pilot phase of 30 days around 20 screens were installed which has resulted in 36,000 views in a short span of time. Careem plans to complete the installation of additional 5,000 screens within the next phase of 3 months which is expected to result in 3.5 million views, providing Captains and vehicle owners with additional earning opportunities.
Moreover, the vehicles with screens will incentivise both captains and customers with free WiFi. The platform would further be utilised to display content benefiting the community at large such as better civic sense, adherence to traffic rules and functional safety features and so on.
The ceremony was held at Careem’s office in Lahore, where senior officials from both the companies were present.