For the first time users are spending more time on TikTok than on Facebook, as per the data from a new report on app usage.
App Annie reports that time spent on TikTok is up 325% year-over-year, which means it’s now beating Facebook in terms of hours spent per user per month.
Average time spent is up for nearly every app in every market, but few are up by as much as TikTok.
TikTok ranks in the top 5 by time spent, and the rate at which it grew over the past year outpaces nearly every other app analyzed in the report.
In social media, the 1 billion MAU club is an elite group of apps consisting of Facebook, Messenger, Instagram, WhatsApp, YouTube, and China’s WeChat. It’s no small deal that TikTok is projected to land itself a spot amongst these apps before the year is out.
TikTok is in a league of its own when it comes to revenue, ranking as the #2 non-gaming app in terms of consumer spend. While many social media apps monetize through ads, TikTok monetizes through ads and allows users to purchase digital goods.
To be sure, the exponential growth of TikTok is one the top trends in social media in 2021.