Facebook’s photo-sharing app Instagram is launching the option for users globally to hide like counts on posts and the change will soon roll out on Facebook, after years of tests focused on lessening the pressure of using their services.
Instagram users will be able to hide like counts on all posts in their feed and on their own posts. Both options will be available on Facebook in “the next few weeks,” Instagram said in a blog.
In a call with reporters, Instagram chief Adam Mosseri said the aim was to give people control over their experiences on the app. He said the platform’s tests on hiding like counts had not shown particular changes in users’ psychological well-being, but had polarized user opinion.