With Pakistan’s biggest cricketing event HBL Pakistan Super League (PSL) set to return on Wednesday June 9, 2021 in Abu Dhabi, the Pakistan Cricket Board is collaborating with Facebook to bring the event to the global audience via the platform’s Paid Online Events.
The HBL PSL is extremely popular not only in Pakistan but amongst the Pakistani diaspora and cricket fans across the world. The tournament features top cricket players from different nations which sparks a global interest in the event. This exciting partnership with Facebook allows global reach for the HBL PSL, especially in non-traditional cricket markets, like never before.
HBL PSL’s latest arrangement with Facebook will not only bring the live action to fans globally for the 20 remaining matches of the HBL PSL 6 but also help the PCB explore newer avenues for revenue generation.
Facebook Paid Online Events will help the Board monetize the matches by requiring fans to pay a nominal one-time sign-up fee to access the live broadcast. The broadcast can then be watched anytime.